Custom website design
Design and build from scratch for your business. No generic templates or drag-and-drop page builders.
Small Business Web Design
Custom Websites Built Right, Priced for Small Business
Website packages from $999 · Freelancer rates, no agency markup.
Professional custom sites with published packages and an optional care plan. Design and build are handled by me: clean process, no endless back-and-forth through a bloated agency layer.
What I offer
Services
This list matches what I do: custom sites for local and independent businesses, with optional ongoing support when you need it.
Responsive & fast
Layouts that work on phones and desktops, with performance kept in mind so pages load quickly.
Accessible & modern standards
Semantic markup, solid accessibility defaults, and current practices, including favicon and a branded header.
Optional care plan
Managed hosting, backups, uptime checks, and a modest allowance of content updates. $99/mo, month to month, no long contract.
Photography coordination
Optional add-on at $350 when a local photographer is available; I coordinate scheduling on your behalf.
Sample work
Demos
Fictional businesses for portfolio only. The live sample opens in a new tab so you can explore without losing this page.
Leaf & Letter
Bookstore and plant boutique layout with hero, story, shop-by-mood, gallery, and contact (fictional Ashford, Oregon shop, demo only).
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Auto Detailing
Local shop layout with hero, services, gallery, reviews, and quote form (fictional business, demo only).
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Ember & Oak Burger Co.
Wood-fired burger restaurant layout with menu, gallery, guest reviews, and contact (fictional brand, demo only).
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Orem Piano Studio
Piano tuning service layout with hero, services, gallery, reviews, and contact (fictional business, demo only).
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Riverworks Custom Woodworks
Custom woodwork and cabinetry layout with hero, services, gallery, reviews, and contact (fictional business, demo only).
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Escape Demo
Escape-room-style landing page (fictional brand).
Opens in new tabWhy Work With Me
For small businesses that want a professional site without agency complexity: published rates, no retainers, no hidden fees.
Small-business first
For local service businesses, solo consultants, and trades. You get a site that works and represents you well.
Fair, clear pricing
Published build and care plan rates, split payment on the build, and an optional care plan. No surprise "strategy" add-ons or bloated retainers.
Same builder, not a relay team
Your site is designed and built by the same person, not handed off to a separate production team or a chain of account managers.
Reliability without the overhead. Clear timelines, honest communication, and attention to what matters for your business. If you want a months-long brand workshop, that is a separate engagement elsewhere.
Pick the right path for your site
Clear numbers up front, each package spells out what you get, and the build is done by the person who actually builds your site: no agency layers or months lost inside a template editor. Here is how that compares to agencies and DIY platforms like Wix or Squarespace.
Custom build (this service)
- Package pricing and inclusions are published on this site. You pick the tier that fits; your invoice covers the website build for that tier. Optional extras (extra page, photography) and the care plan are paid on separate checkouts. No guessing or surprise invoices.
- 40% deposit to start, 30% at the first revision meeting, 30% before the final draft is sent; those later installments use emailed checkout when due. Structured revision rounds for the package you bought after the first full draft (see the comparison table on Pricing for counts by package)
- Design, build, performance, and launch are handled by me, not a separate dev team or account-manager relay
- Custom layout for your business, not a mass-market template; lean hand-written code for fast loads
- You own portable files from day one; optional month-to-month care plan, no long contract
- You stay focused on your business; I handle the build, fixes, and a clear handoff
Agency
- Higher overhead, higher prices
- Work relayed through account managers, not always the hands-on builder
- Contracts and ownership can be unclear
- Long-term retainers and lock-in
- Hidden fees and add-ons
- Pricing often behind quotes and sales calls
DIY builders (Wix-style)
- Generic look unless you spend serious time customizing templates
- The "easy" editor eats your time: copy, layout, SEO, lead capture, mobile fixes
- Leaving the platform usually means a full rebuild with no portable standard codebase
- Subscriptions, premium templates, and app upsells add up fast
- Heavy scripts and one-size-fits-all structure hurt performance and SEO
- Generalist support; no one invested in your business or launch date
If this sounds like a fit, the next step is simple: review pricing, send your details through the form, or email us. Published rates and a straight path, no runaround.
Packages
Pricing
Custom websites for small businesses that want something clean, professional, and built for real results, without paying agency prices for the kind of site most businesses do not even need.
Every project is built to be fast, mobile-friendly, and easy for your customers to use. If you need a simple online presence or a more built-out business website, there is a package that fits.
Starting at $999
Starter Site
A simple custom website for businesses that need to get online fast.
Great for new businesses, solo services, side hustles, and smaller local companies that do not need a large site.
What is included
- 1 custom static page
- Mobile-friendly design
- Social links
- Basic SEO setup
- Fast-loading build
- Favicon and branded header
- 1 revision round
- Launch support
Best for
- New businesses
- One-person service businesses
- Simple local service sites
- Businesses replacing a weak or outdated page
Not included
- Lead Form + Admin Portal Setup
- Ecommerce
- Custom booking systems
- Client portals
- Advanced integrations
- Heavy copywriting
Most Popular
Starting at $1,699
Business Site
A full custom website with the core pages most small businesses actually need.
This is the best fit for most local businesses. It gives you a real custom website with the pages people expect, without the cost and complexity of an agency project.
What is included
- Up to 5 custom static pages
- Custom design from scratch
- Mobile-friendly design
- Lead Form + Admin Portal Setup so submissions live in your website database and you review them in a simple admin portal
- Services section
- Reviews or testimonials section
- Gallery section if needed
- FAQ section
- Basic SEO setup
- Fast-loading build
- Favicon and branded header
- 2 revision rounds
- Launch support
- Portable site files at handoff
Recommended page setup
- Home
- About
- Services
- Reviews or Gallery
- Contact
Best for
- Contractors
- Home services
- Detailers
- Consultants
- Studios
- Local shops
- Most service-based businesses
Not included
- Ecommerce
- Advanced booking systems
- Memberships
- Custom dashboards
- Portals
- Heavy automation
Starting at $2,399
Growth Site
A more built-out custom website for businesses that need more pages, stronger content, and a bigger online presence.
Best for businesses that are more established, offer multiple services, or want a stronger site that builds more trust and answers more customer questions.
What is included
- Up to 8 custom static pages
- Custom design from scratch
- Mobile-friendly design
- Lead Form + Admin Portal Setup with submissions stored on your site and managed in the admin portal
- Service detail sections
- Reviews, gallery, and FAQ sections
- Basic local SEO structure
- Fast-loading build
- Favicon and branded header
- 2 revision rounds
- Priority turnaround when possible
- Launch support
- Portable site files at handoff
Best for
- Established businesses
- Multi-service businesses
- Competitive local markets
- Businesses that need more depth than a standard site
Not included
- Ecommerce
- Portals
- Advanced booking systems
- Custom apps
- Large database-driven features
Starting at $7,500+
Custom Systems
For projects that go beyond a standard business website and move into custom functionality.
This tier is for larger and more complex builds like ecommerce, portals, advanced booking flows, membership features, dashboards, or custom integrations.
What is included
- Requirements review
- Custom quote
- Project planning based on features and complexity
- Timeline based on project size
Common project types
- Ecommerce stores
- Booking systems
- Client portals
- Membership sites
- Custom dashboards
- Advanced integrations
- Internal business tools
Important note: If your project works more like custom software than a standard website, pricing reflects the added planning, development, testing, and long-term support required.
Care Plan
$99/month
Ongoing hosting, maintenance, and small updates so you do not have to worry about the technical side after launch.
What is included
- Managed hosting
- Backups
- Uptime monitoring
- Small content edits
- Basic maintenance
- Direct support
Best for business owners who want their site taken care of and do not want to deal with hosting, fixes, or small updates themselves.
Optional extras
Paid separately from your build deposit and build milestones. Work begins after payment clears. See Extras under Payment.
- Extra page: $150 per page
- Photography coordination: $350 (subject to photographer availability)
Compare packages
| Package | Price | Best For | Pages | Lead Form + Admin Portal Setup | Revisions |
|---|---|---|---|---|---|
| Starter Site | $999 | Simple online presence | 1 | No | 1 |
| Business Site | $1,699 | Most local businesses | Up to 5 | Yes | 2 |
| Growth Site | $2,399 | More built-out business sites | Up to 8 | Yes | 2 |
| Custom Systems | $7,500+ | Ecommerce and advanced features | Custom | Custom | Custom |
Payment Structure
A deposit is required to reserve your project and begin work.
Standard payment schedule
- 40% down to start
- 30% at first revision meeting
- 30% before final handoff
Milestone dollar amounts for published packages are rounded to whole numbers (for example Starter $400 / $300 / $299). The revision and final installments are completed through a secure payment link sent by email when each milestone is due. For larger custom projects, payment terms may vary depending on project scope.
Not sure which package fits?
Most businesses are a great fit for the Business Site package.
If you just need something simple, start with Starter Site. If you need a larger site with more content, go with Growth Site. If your project needs advanced features, request a Custom Systems quote.
One process, two ways to start
How It Works
Whether you already spoke with someone on our team or you are starting from this website, you follow the same path.
Get in touch
Some businesses talk with our team first. Others find us online and reach out on their own. You can use the form below or email jacewebsitedesign@gmail.com. Same process either way.
Choose your package
Match what you need to Starter, Business, or Growth Site using the lists and comparison table on Pricing. Lead Form + Admin Portal Setup is included where the table says so. Optional extra pages and photography are paid separately on the Extras page. If you need Custom Systems instead, email for a quote.
Send details and pay the deposit
Submit your project details here or by email. When you are ready, open Payment, choose the tier you picked, and pay the 40% deposit on that package page. If your project is not a published list package, email for a payment link instead. That is what starts the build.
Build, review, launch
I design and build the first full draft. You review using the included revision rounds. The next 30% is due at our first revision meeting, and the last 30% is due before I send the final draft; you pay each through a secure link I email when that milestone is due (not from the public Payment menu). After you approve for launch, I launch, deliver files, and set up the care plan if you selected it.
Project & contact details
Use this form for a new inquiry, including if you already talked with someone on our team, or to send notes for an existing project (including revision requests). You can also send the same information by email if you prefer. Payments are not collected here. When you are ready, click Payment in the navigation bar, choose Starter, Business, or Growth Site for your package deposit, Extras for an extra page or photography, or Monthly care plan for the subscription. If your project does not match a published list package, email for a payment link instead of using those checkouts. Revision and final installments are not self-serve on the site; you will receive a secure link by email when each is due. We typically review submissions within 24 hours.
Frequently Asked Questions
Why choose a freelancer over an agency?
You pay for the work without a big agency overhead layer, and your site is designed and built end-to-end by me, not passed through a separate production silo. For a side-by-side look at agencies and DIY builders like Wix, see the comparison above.
How do I get started?
Two common paths: you may already be talking with someone on our team about your site, or you may find us online and reach out yourself. Either way, you pick the tier that fits (or email for a Custom Systems quote), then send project details through the request form or by email. The build deposit (40% of your published package total for that tier) is what starts the build. Optional extras (extra page, photography) and the care plan use separate payment pages. See How It Works for the full sequence.
How does payment work for the website build?
The website build is paid in three parts for your tier: 40% deposit on this site, then 30% at the first revision meeting, and 30% before final handoff. The two 30% installments are paid through a secure link emailed when each milestone is due. Published list prices use rounded whole-dollar milestone amounts (for example Starter $400 / $300 / $299). The monthly care plan and optional extras (extra page, photography on the Extras page) are separate checkouts and are not mixed into those three build payments. That way you are not paying the full build amount up front, and payments line up with key milestones.
Do I have to submit the form before paying?
No. You can pay the build deposit (pick your package under Payment), optional extras on the Extras page, or the monthly care plan when you are ready. Revision and final milestones use a link we send by email when due. The form is one way to organize project or revision details. Email works too. It is not a gate to checkout.
What if I am not happy with the site?
We work through the structured revision rounds included in your package after the first full draft so you can give focused feedback (see the comparison table for counts by tier). If something is still not right after that, we talk about options: sometimes that means moving to a higher tier, a custom quote for more work, or we clarify what a fair path forward looks like. I do not promise unlimited redesigns, but I do want you confident at launch.
Why do you list prices on the site?
So you can judge fit and budget early, whether you reach out on your own or after a conversation. Many agencies hide numbers until you have invested time in a quote process. I would rather be upfront and save us both the runaround if the investment is not a match.
How long does a website build take?
It depends on scope and how quickly you can provide content and feedback. Many projects fall in the range of 5 to 10 business days once everything is in motion. As a solo freelancer, I am usually quicker than a typical agency because your project is not competing with a long pipeline of other accounts.
Do I have to use the care plan?
No. The care plan is optional but recommended if you prefer not to worry about hosting, updates, and uptime. You can also start without it and add it later.
What happens if I cancel the care plan?
If you cancel, you'll receive the latest version of your website files so you or another provider can host or maintain the site going forward.
Can you help with copywriting or branding?
I can tidy up your existing copy and structure it so it reads clearly on the page. Full branding, logo work, or large-scale messaging projects are outside what I take on with a website build, so you would handle those separately or with another provider.